The System That’s Right for You… in Days, not Months

All demand generation systems sound great, but which best for your business?  The answer depends on the match between your business needs and the unique characteristics of each product.  The Raab Guide to Demand Generation Systems compares leading vendors on more than 150 specific items, and explains when and why each of those items matter.  Here are just a few of the questions you’ll be able to answer:

  • which systems support the marketing channels I use?
  • which are best suited for simple marketing programs?
  • which can handle the most complicated campaign structures?
  • which can easily manage multi-lingual campaigns?
  • which products can be customized to store the data I need?
  • who already has clients in my industry?

Look Inside

The Guide is based on painstaking research into each system, backed by Raab Associates’ decades of technology evaluation experience. The result is to ensure you receive accurate, complete information needed to quickly decide which vendors are best suited to your situation.

But there’s more! The Guide includes descriptive summaries and screen shots of the vendor systems, providing insights that checklists alone cannot deliver.  You get a step-by-step methodology explaining how your selection process can make the best choice in the least time possible.  And the Guide checklists form a ready-built framework to gather information about systems that are not included in the Guide itself.

In short, the Guide gives you one package with everything needed to jump start your selection project and quickly reap the benefits of your new demand generation system.

Here’s what you get:

  • background: what demand gen systems do and how you benefit
  • step-by-step selection process, including mistakes to avoid
  • comparison matrix summarizing 150+ system attributes
  • explanation of key features and how they differ among systems
  • vendor tables providing detailed information on each product


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