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The Raab Guide to Demand Generation Systems is the essential reference for marketers considering the purchase of these important products. The Guide provides detailed, objective analysis of products from leading demand generation vendors including Eloqua, Genius.com, Manticore Technology, Market2Lead, Marketbright, Marketo, Neolane and Silverpop Engage B2B. Prepared by independent analysts at Raab Associates Inc., the Guide will save you months of research and ensure you get exactly the system you are looking for…(more information)
What are Demand Generation Systems?
Demand generation systems help marketers to identify, monitor and nurture potential customers. The systems generate email blasts and drip marketing campaigns and capture responses through Web forms. They continuously score prospects on their activities and profile data and send qualified leads to sales departments. The demand generation and sales automation systems then share data to maintain a complete picture of each prospect. The systems report on marketing results by combining responses captured within demand generation with revenues imported from sales systems.
For a detailed Introduction to Demand Generation Systems or comparisons of Demand Generation vs. Marketing Automation and Demand Generation vs. Customer Relationship Management, register and visit our free Resources library. |
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